Who's in Helsinki?

Hoo Hats, that's who! Hoo Hats can now be found perched on the shelves of a fabulous new shop called Paloni in (of all places!) Helsinki, Finland.

Curated by young entrepreneur Minna Särelä, Paloni (meaning "my passion" or "my fire" in Finnish) is a concept shop that features exclusively handmade items from over 65 undiscovered independent designers from all over the world. Of particular importance to Minna is that the items all be crafted ethically & sustainably by the designers themselves. For more about the shop, see this piece from Elle Finland Magazine.

Of course, we're so very pleased to be a part of such a unique venture. If you happen to find yourself strolling the streets of downtown Helsinki, please pop in at Eerikinkatu 7 & say hello to my Hoos!